SDI Lab / Lead-gen automation Demo: brokers, people and numbers are made up. Data resets every night at 03:30.

Michael Kälin

Assigned to Muster Vorsorge Bern AG for CHF 45.00

Email
michael_kaelin@example.org
Phone
+41 31 009 63 14
Address
3600 Thun (BE)
Product
Basic health (KVG)
Source
Google Ads
Duplicates
#275

Steps

  1. Received
  2. 6 checks passed
    • pass Phone Swiss landline (031), normalised to +41 31 009 63 14.
    • pass Email Valid email address.
    • pass Name Name present.
    • pass Consent Consent to be contacted was given.
    • pass Postcode Postcode 3600 fits Bern (BE).
    • pass Duplicate No lead with the same phone or email in the last 30 days.
  3. Assigned to Muster Vorsorge Bern AG
    KVG in BE: 1 eligible broker; Muster Vorsorge Bern AG (1 of 25 used, 24 left).
  4. Sent to CRM

    Pipedrive person and deal "KVG lead #72" for Muster Vorsorge Bern AG. Simulated: no real Pipedrive is connected. This is the request that would be sent.

    {
  "requests": [
    {
      "url": "https://api.pipedrive.com/v1/persons",
      "body": {
        "name": "Michael Kälin",
        "email": [
          {
            "label": "home",
            "value": "michael_kaelin@example.org",
            "primary": true
          }
        ],
        "phone": [
          {
            "label": "mobile",
            "value": "+41310096314",
            "primary": true
          }
        ],
        "postal_address": "3600 Thun"
      },
      "method": "POST"
    },
    {
      "url": "https://api.pipedrive.com/v1/deals",
      "body": {
        "owner": "Muster Vorsorge Bern AG",
        "stage": "New lead",
        "title": "KVG lead #72: Michael Kälin (BE)",
        "value": 45,
        "currency": "CHF",
        "pipeline": "Broker leads",
        "person_id": "{id from the persons call}",
        "custom_fields": {
          "canton": "BE",
          "source": "Google Ads",
          "lead_id": 72,
          "product": "Basic health (KVG)",
          "postcode": "3600",
          "received_at": "2026-10-04T08:30:14.000Z",
          "replaces_lead": null
        }
      },
      "method": "POST"
    }
  ]
}